Digital Marketing Mastery
What Will You Learn?
- Search engine optimization
- Which involves HTML, hyperlinks, on-page SEO, Off-page SEO, & keyword research
- I heard SEO specialists earn a better salary in the industry
- * Search engine marketing
- Pay per click, Ad word, Bidding, campaign management, Landing page, Remarketing are some of the tasks involved in SEM
- * Social media marketing
- Profile optimization, getting influencer’s in your niche,
- Facebook Ads, other social media ads
- * Email marketing
- This involves nurturing the leads, sending through Mailchimp, Active campaign
- * Inbound marketing which needs an A/B testing process
- * Content writing – It is an important skill required in digital marketer which helps in a blog, content with proper keywords helps in SEO ranking.
- * Google analytics – Knowledge of web analytics includes Goals, traffic sources, visitors, campaigns,s, etc.
- The institute has a Master’s in Digital marketing
- * Digital marketing(core modules)
- * Advanced marketing Analytics & strategies
- * Affiliate master class
- * Specialization modules
- * Digital marketing tools
- * Certifications from Hubspot, google & Hubspot
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