Google Certification

Categories: Digital Marketing
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About Course

About this Professional Certificate

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Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

 

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What Will You Learn?

  • WHAT YOU WILL LEARN
  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
  • Attract and engage customers through digital marketing channels like search and email
  • Measure marketing performance through analytics and present insights
  • Build e-commerce stores, analyze online performance, and grow customer loyalty

Course Content

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